Welcome to Trish’s Blog

What’s in a name?

As many of you know, I'm launching a digital media marketing firm that helps companies identify and strengthen their digital assets for use in effective online communication.  My company will help design effective distribution programs using an organization's website, RSS feeds, ...
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Perspective on Yesterday’s News

Yesterday was filled with mixed emotions.  The news of Osama bin Laden's assassination was shocking to everyone. In my family's case we found ourselves having to explain America's reaction to our sixteen year old German exchange student who has been visiting for the last month.    ...
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What is NPR Thinking?

The Web was all abuzz yesterday with the story about Andy Carvin and his use of Twitter to “cover” the crisis in the Middle East.  After the reading the story in The Washington Post, I began monitoring Andy’s Tweets and ...
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Digital Media Marketing Strategy and a Missed Opportunity

Nowadays, technology gives us lots of tools to communicate with our constituents.  Tools like email, social media, apps, the Web.  This week I attended a Bisnow Event where the room was full of associations who were looking for guidance on ...
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Inspired by the ICRW

I recently attended the ICRW's International Women's Day event at the National Press Club.  There was a sold out crowd sipping wine and noshing while talking about the really interesting things attendees were doing to support women's issues.   I met several really smart, devoted ...
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Context Anyone?

As a Digital Media person, it’s high time that I started a blog of my own.  I’ve done a lot of writing but always on behalf of someone else.  Now it’s my turn to share some of my own thoughts ...
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